Digital marketing Training Course Content

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Digital marketing Training Course Content Details

Digital marketing Course Content

01. Search Engine Optimization

  • Introduction to search engine
  • How search engine works ?
  • Keyword Analysis
  • On page optimization techniques
  • Off page Optimization techniques
  • Reports

02.Search Engine Marketing

  • Introduction to Search Engine Marketing
  • Tools used for Search engine Marketing
  • Display advertising techniques
  • Report generation

03.social Media Marketing

  • Introduction to social Media Marketing
  • Advacaned Facebook Marketing
  • WordPress blog creation
  • Twitter marketing
  • Linkedin Marketing
  • Google plus marketing
  • Pin Interest
  • Slide Share
  • Articles Posting

04.Introduction to SEO

  • What is Search engine optimization?
  • History of Search engines?
  • How is SEO important in digital marketing?
  • How is search engine important for companies?
  • How can search engine impact the brand and sales of a company?
  • How does search engine algorithm work?
  • Components of search engine?
  • Different types of search engine?
  • Operators used in search engine
  • Algorithms used in SEO
  • Updates of SEO

    05.Research and Analysis of Keywords

  • Importance of keywords in seo
  • What are keywords?
  • Analysis of keywords of a particular company
  • Research on keywords
  • Different types of keywords
  • Analysis of keywords using google ad words
  • Competitor analysis
  • Fitting right keywords to the project

06.On Page Optimization

  • How is on page optimization important in seo
  • Web layout structure
  • Differences between dynamic and static sites?
  • Domain name optimization
  • File name and folder name optimization
  • Title tag optimization
  • Meta tags optimization
  • How to write meta description
  • Header optimization
  • Footer optimization
  • Content writing for seo
  • Site maps submission
  • Image optimization
  • URL optimization
  • Robots.txt
  • Dynamic site optimization techniques:
  • WordPress SEO
  • Black hat SEO techniques

0.7Google Webmasters Tools

  • Adding a Site and Verification Process
  • Configuration
  • Settings
  • Geographic Settings
  • URL Parameters
  • Site Links
  • Crawl Errors / Stats
  • Google Fetch
  • Blocking the Crawler and blocked pages
  • Traffic
  • Search Queries
  • Links to Site / Internal Links
  • Optimization
  • Sitemaps
  • Remove URLS from index
  • HTML Suggestions
  • Content Keywords

08.Off page Optimization

  • Introduction to off page optimization
  • Factors affecting offsite optimization
  • Importance of offsite optimization
  • Current scenario of search engine optimization
  • On page optimization versus off page optimization
  • How to build links?
  • Type of linking methods
  • Link checking tools
  • Directory submissions
  • Social book marking
  • Posting classifieds
  • Importance of integration of blog to gain SEO
  • Local listing
  • Forum signatures
  • Article submissions
  • Importance of social buttons and social media
  • Press release submission

09.SEO Reporting

  • Website position analysis
  • Monthly reports
  • Cyclic SEO




10.Creating Campaign

  • Understanding purpose of Campaign
  • Account Limits in Ad words
  • Location and Language Settings
  • Networks and Devices
  • Bidding and Budget
  • Schedule: Start date, end date, ad scheduling
  • Ad delivery: Ad rotation, frequency capping
  • Demographic bidding (Display Only)
  • Social settings (Display Only)
  • Automatic campaign optimization (Display Only)
  • Purpose of Ad Groups
  • Keyword Types (Broad, Phrase, Exact and Negative)
  • Ad words Keyword Tool
  • Text Ad Format
  • Quality Score and Its Importance
  • Understanding the Ad Group and Keywords Dash Board
  • Automate Tool
  • Search Terms + Single Keyword Auction
  • Columns Customization
  • Alerts Setting
  • Filter

11.Adwords Account Setup

  • Adwords Account Setup
  • Creating Adwords Account
  • Adwords Interface Tour
  • Adwords Dash Board
  • Billing in Adwords

12.Website Optimizer

  • Using Website Optimizer Tool
  • Multi Variant Testing
  • Conversion Tracking
  • User Access Levels
  • My Client Centre (MCC)
  • Change History Tool

13.Multi User Acess

  • Adwords Editor Tool
  • Change Historytool
  • Adwords editor tool
  • Dimensions Reports
  • Google Analytics Tools

14.Adgroups and keywords

  • Purpose of Ad Groups
  • Keyword Types (Broad, Phrase, Exact and Negative)
  • Ad words Keyword Tool
  • Text Ad Format
  • Quality Score and Its Importance
  • Understanding the Ad Group and Keywords Dash Board
  • Automate Tool
  • Search Terms + Single Keyword Auction
  • Columns Customization
  • Alerts Setting

15.Ad formats And Ad guidelines

  • Filters
  • Ad Types in Adwords
  • Text Ads and Guidelines
  • Image Ad Formats and Guidelines
  • Display Ad Builder Ads and Guidelines
  • Video Ads Format
  • Ads Preview and Diagnosis

16.Conversion Tracking

  • Purpose of Conversions
  • Create your Conversion Tracking Code
  • Tracking the Conversions for Multiple Product

17.Display Network Targeting

  • Setting a Display Network Campaign
  • Concept of CPM and Branding
  • Automatic Placements
  • Manual Placements
  • Placement Tool
  • Contextual Targeting Tool
  • CPC Bidding and CPM Bidding
  • Setting a Video Campaign
  • Audience Tab
  • Topics Tab
  • Purpose of Conversions
  • Create your Conversion Tracking Code
  • Tracking the Conversions for Multiple Product

18.Reports

  • Conversion Tracking
  • Dimensions Reports
  • Google Analytics Tools




19.Social Media Optimization Introduction

  • What is social media?
  • How is it important in business?
  • How can social media be integrated with the website?’
  • Case studies on various social media
  • User engagement statics
  • Discussing about various surveys conducted by top
  • -social media organizations
  • Different social media platforms
  • Making a research on our country ,gender and location
  • -wise statics of social media various platform users

20.Facebook Marketing?

  • Importance of facebook in branding a product
  • How can facebook leverage the business
  • Facebook user profile creation
  • Page creation
  • Group creation
  • Advt creation
  • Event creation
  • Facebook updates
  • Facebook resources
  • Facebook top 15 brands case study
  • Facebook APi integration
  • Facebook layout
  • Facebook hidden buttons.
  • Facebook tricks
  • Facebook content creation strategy
  • How to improve likes ,share and comments
  • How to build brand on facebook
  • Facebook budget management
  • Hash tags
  • Facebook advertising
  • Sponsored posts
  • Sponsored stories
  • Sponsored events
  • Sponsored likes

21.Blogs

  • Creation of blogs in WordPress
  • Creating pages
  • Creating categories
  • Adding posts and images
  • Importance of blogging in digital marketing

22.Adwords Tool

  • Change Historytool
  • Adwords editor tool

23.Twitter Marketing

  • Importance of twitter in building brand and business
  • Fan Engagement in twitter
  • Creation of twitter profile
  • Writing search engine content as bio for twitter
  • Hash tags
  • How to engage with users on twitter
  • How to integrate twitter with other social networking sites
  • Case studies on twitter

24.Linkedin Marketing

  • What is linked in?
  • How is linked in important for business?
  • Role of linkedin in getting brand promotion
  • Role of linked in human resource department
  • Profile creation
  • Company page creation
  • Group creation
  • User engagement

25.YouTube Marketing

  • Creation of user profile
  • Creation of company profile
  • Integration of social buttons
  • How to post videos
  • How to give keywords to appear video on search engine
  • Video advertising

26.Socialbook Marking

  • What is social book marking?
  • Role in search engine optimization?
  • Slide share
  • Scribd
  • Stumble upon
  • Digg
  • Delicious
  • Pininterest
  • Instagram
  • Flicker
  • Article submission
  • Press release





Contact Us for Digital marketing Online and classroom training
venkat: 9059868766
email:[email protected]
Address: PlotNo 126/c,2nd floor,Street Number 4, Addagutta Society, Jal Vayu Vihar, Kukatpally, Hyderabad, Telangana 500085

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Updated: May 13, 2017 — 5:01 am

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